Can luxury packaging be sustainable?

The demand for sustainably manufactured goods has soared in recent years. With the average consumer now highly clued in about issues like climate change and plastics pollution, brands from every sector are facing increasing pressure to deliver on their sustainability promises.
The problem for many companies is that sustainability doesn’t always seem to go hand-in-hand with their business model. Within the luxury sector, there may be particular hesitation about committing to materials and processes that could reduce the perceived value of an item.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

In truth, luxury brands may actually be in a stronger position than they thought when it comes to sustainability. Many of the features sought in a luxury product, such as longevity, chime with eco-friendly goals. As an added bonus, discerning consumers in this sector have greater disposable income and are often willing to pay more to help a brand achieve its goals.

Whatever the case may be for individual luxury brands, there’s no denying that – with consumer demand building each day – sustainability is a pressing issue, and finding ways to improve your green credentials should be a priority.

The GPA Luxury whisky investment guide

Whisky investment is a trend that’s grown hugely in recent years. With demand always growing for rare, aged, and limited edition single malts and blends, many people are now beginning to invest their hard-earned money in a whisky collection. Find out how to get started with yours by reading our guide.

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